What is a betting brokerage or bet broker?

Betting brokerage and bet broker are terms that you might not be familiar with, but if you’re planning to become a Matched Bettor, you definitely need to learn what they mean.

Both of these terms refer to a company that acts as a middleman between you and bookmakers. By using their services, you get to bet at a number of different bookmakers with only one account.

Some bookmakers around the world might not be available in your location, but by going through a brokerage, you can access these bookmakers!

What to Read Next: Why Beginners Should Focus Entirely On The Signup Bonuses

3 Key Takeaways

  1. Betting brokerage or bet broker is an intermediary between a bettor and bookmakers.
  2. Bet brokerages give you access to bookmakers not available in your country.
  3. Bet brokers like Sportmarket and BetInAsia give you access to sharp Asian bookmakers.

Multiple Bookmakers with a Single Account

Almost all betting brokers let you pick which bookmakers you need them to connect you with. You can choose from one, to literally dozens of bookmakers, depending on how many the betting broker covers.

Generally speaking, most bet brokers work with about 10 different bookmakers. What this means is that setting up an account at a betting brokerage gives you access to all of those bookies at the same time.

Depending on the company you pick, you might be able to use the interface of the betting broker, rather than going to each bookmaker every time you wish to make a bet.

Quickly Moving the Funds Between Bookmakers

Moving the Funds Between Bookmakers

By using the services of a bet broker, you get to transfer your funds quickly between the bookmaker accounts. You don’t have to wait hours for the money to arrive; everything is done almost instantly.

Being able to move the money around means that you can easily place bets at different bookmakers, which is essential for making quick (and big) profits on Matched Betting and other sure-bet strategies.

If you win at one bookmaker, while losing at another, which is essentially how Matched Betting works, you can transfer your winnings to your preferred bookie in no time.

Using Bookmakers Not Available in Your Country

In order to be allowed to operate in a country, a bookmaker needs to have a license in that country. The problem is that online betting licenses are very expensive in some parts of the world, which is why bookmakers often decide to give up on those places.

If they do that, they often use geo-location technology to keep the players from the non-licensed countries away. How it works is that the site prevents access to those users from the countries whose license the bookmaker doesn’t allow.

Many players try to circumvent this by using a VPN (Virtual Private Network) which hides their IP (Internet Protocol) address. The bad news is that this can cause some serious problems for the bettor.

You can try to use a VPN to access a bookmaker’s website but you probably aren’t going to be able to register an account. This is because the bookmaker is likely to ask you for your ID straight away in order to confirm your account.

Using Asian Bookmakers

Bet Brokers Give You Access to Asian Bookmakers

One of the main reasons why Matched Bettors decide on using the services of betting brokerages is getting access to Asian bookmakers.

At this point, you might wonder why it’s necessary to use Asian bookmakers in Matched Betting. Although you can surely do without them, adding these bookies to the equation is guaranteed to boost your profits.

The reason why you need to be interested in Asian Bookmakers is that most of them are what Matched Bettors (and arbers) refer to as sharp books.

Such books have odds that change rapidly, thus reflecting the true market price. For example, if a crucial player gets injured, the odds on his team to win are going to go up really quickly.

Asian Bookmakers are generally very friendly towards Matched Bettors and arbers, the reason being that their odds are usually bigger in comparison with European/US bookmakers or Soft bookmakers.

Another reason why Matched Bettors love sharp Asian bookies is that getting gubbed, limited, suspended is not an option. These bookmakers do not limit winning players, assuming that the players aren’t doing anything illegal. Considering that Matched Betting is perfectly legal, you don’t have to worry about getting gubbed.

How do Bet Brokers Make Their Money?

Not all bet brokers offer their services for free. However, the subscriptions are usually not too expensive, especially considering how much you’re getting in return. They usually charge sports bettors a small fee, which is peanuts knowing how much money you can make with a bet broker’s help.

Furthermore, depending on the bet brokerage, they might be offering different subscription packages, the price of which depends on the number of bookmakers you’ve picked. Some of them might even be willing to give you a free trial period to test it out.

The best thing, however, is that there are some bet brokers like Sportmarket and BetInAsia, which use a completely different business model. Rather than charging the users, they make their money through the commission given by the bookmakers they cover.

Using Bet Brokers for Matched Betting

Using Bet Brokers for Matched Betting

Is it a good idea to use a bet broker for Matched Betting? It definitely is, for several reasons. First of all, time equals money and you surely don’t want to waste any of it. Instead of spending time setting up accounts at various bookmakers and uploading the funds at each site, you can take a shortcut by signing up to a betting brokerage.

Apart from saving your time, a bet broker can also increase your Matched Betting profits by enabling you to place your wagers at Asian Bookmakers.

An even bigger reason to use a bet brokerage for Matched Betting is to make sure you are not going to get gubbed. Getting suspended is one of the biggest problems for Matched Bettors (and arbers, and traders, and everyone else) are facing.

Such a thing should not worry you if you decide to put your trust in a good bet broker. This brings us to the next question – what makes a bet broker a good choice for you?

Best Bet Brokers for Matched Betting

If you do a Google search on terms like “best bet broker” or “best betting brokerages”, you will see that there are plenty of websites claiming they’re the ones to fit the description.

However, being high in the search results does not mean a brokerage is actually good. It only means their marketing team has done a good job!

The best-case scenario would be to test them all and decide which brokerage is the best. Of course, that would take too much of your time, energy and money. Instead, a much more sensible solution is to ask experts for advice.

Oddshero-Approved Betting Brokers

We at Oddshero have tested a bunch of betting brokerages and we’re able to pick out a few that really deserve your attention. The brokerages in question are Sportmarket and BetInAsia.

If you’re going to do Matched Betting, getting an account at one of these two bet brokers is the way to go!


Sportmarket is one of the most reputable betting brokerages in the world. It didn’t earn its reputation by chance. Instead, the people behind Sportmarket have been working hard to make their company an industry leader.

Signing up to Sportmarket means getting access to several bookmakers and betting exchanges with a single account. The best thing about this brokerage, however, is that it’s completely free to use.

If you would like to read a more detailed review of the Sportmarket betting brokerage, visit this page!


As its name suggests, BetInAsia is your gateway to a number of sharp Asian bookmakers. As with Sportmarket, signing to this brokerage is also free of any charge. Making a free account will open the doors to several Asian bookmakers, famous for attractive betting odds. For all these reasons, BetInAsia goes perfectly with Oddshero!

For more info on the services offered by BetInAsia, click here!

3 Key Takeaways

  • Betting brokerages let you bet at multiple bookmakers with a single account.
  • With the help of a bet broker, you can access the bookmakers not available in your country.
  • Oddshero-approved bet brokerages Sportmarket and BetInAsia will give you access to numerous Asian bookmakers with fantastic odds.

Get The Best Articles and News To Your Inbox

Subscribe to our newsletter and stay updated.