How to do Matched Betting in Sweden

Matched Betting is a side hustle that anyone can do, under the condition that they’re based in a country where sports betting is legal. If you live in Sweden, you might be wondering about the legal status of betting in this country, its betting taxes, and so on. To find out the answers to all these questions and much, much more, you just need to keep on reading.

Is Betting Legal in Sweden?

Online betting is legal in Sweden since the Swedish Gambling Act was passed in 2018. This act regulates the online gaming landscape in this Scandinavian country, including everything from operating licenses to the betting tax.

According to the Gambling Act, an online sportsbook that wants to get an operating license in Sweden needs to pay a licensing fee, as well as an 18% tax on gross revenue. So far, more than 60 bookmakers have received the license that allows them to offer their services in Sweden.

Still, this doesn’t mean that the bettors from Sweden are obliged to use only those bookmakers. Swedish players can bet at any licensed online bookmaker, without any legal consequences. It doesn’t matter where the license is issued, the only thing that matters is that the bookmaker has one.

If you’re wondering how to figure out which bookmakers have a legit license, you can look for licensing info on the website of the operator. A shortcut to finding licensed bookmakers is taking a look at Oddshero-approved operators. Our Matched Betting tool only works with legitimate bookmakers that carry real gambling licenses.

Betting Taxes in Sweden

You are allowed to bet at foreign bookmakers, however, there is a caveat – your winnings are subject to a betting tax. Such a thing does not exist with those bookmakers that are licensed in Sweden. You also don’t have to pay the betting tax if you are betting at a bookmaker based in the European Union or the United Kingdom.

However, if you would like to bet at a bookmaker that has an offshore license, such as the one issued in a Caribbean nation like the Bahamas or Curacao, you will have to pay a 30% tax on your winnings. The same goes for Asian bookmakers, which are often used by Matched Bettors thanks to their attractive odds.

The good news is that this doesn’t mean Swedish bettors should give up on Matched Betting. There are plenty of online bookmakers based in the UK and the EU that you can use for this purpose.

Best Swedish Bookmakers

Most of the bookmakers Oddshero works with do accept the players from Sweden. There are over 65 bookmakers that the players can use for Matched Betting with our tool and a big majority of them accepts the bettors based in Sweden.

Still, if you’re specifically looking for the bookmakers that carry a license issued by the Swedish gambling authority, we can recommend using one of the following.


Betsson is a global brand with gambling licenses in many parts of the world, Sweden included. Apart from being licensed, the sportsbook is great for another reason – its awesome welcome bonus. If you sign-up to the Betsson sportsbook, you become eligible for the 3500 kr welcome bonus.


LeoVegas Sports is one of the most successful operators not only in its native Sweden but on the entire continent. One of the best things about this bookmaker is that it has a very attractive welcome bonus for its Swedish customers. It comes in the form of a match deposit bonus of up to 3000 kr, with a 4x wagering requirement.


NordicBet is a sportsbook that carries a Swedish gambling license, even though its parent company is located in Malta. This sports betting site is one of the most successful online sportsbooks in Sweden, with a huge number of players using it on a regular basis.

The reason why the players love NordicBet is that this is a reliable sportsbook operator with a pretty decent betting offer. In addition, this sportsbook also gives away a pretty decent welcome present to its new players, which comes in the form of a sign-up bonus of up to 1000 kr.

William Hill

William Hill is a UK-based sportsbook that has an operating license in Sweden since 2019. This sportsbook has a website decided to this market, which you can visit by going to If you decide to register to William Hill Sweden, you are going to receive a 100% deposit bonus, which you can use to make profits with Matched Betting.


Same as William Hill, bet365 is another UK bookmaker that carries an operating license issued in Sweden. And same as William Hill, this sportsbook also gives away a 100% welcome bonus to its Swedish customers.

Other Great Bookmakers Swedish Players Can Use for Matched Betting

Here’s a list of EU-based bookmakers, where Swedish players are not required to pay the betting tax:

  • 888Sport
  • Betfair Sportsboook
  • Interwetten
  • Betvictor
  • Unibet
  • And many others.

To learn more about the best bookmakers for Matched Betting, make sure to browse the Oddshero blog.


Matched Betting is a fantastic way for the Swedish players to make some extra money without any risks. Since the Swedish Gambling Act came into law in 2018, online sports betting has been legal and regulated.

What this means is that you can do Matched Betting without any fear that you might get into trouble. There’s nothing stopping you to add 10,000 or 20,000 Swedish Krona to your bank account in a few weeks’ time.

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