Our last article delved into how live value betting or in-play value betting works, highlighting its main advantages over traditional pre-match betting and showcasing the potential of the new live betting Trademate’s feature.
In this article, we’ll review the live betting results achieved so far (SPOILER ALERT: THEY’RE IMPRESSIVE) and identify the best bookmakers to begin with, laying the foundation for a winning live betting strategy.
Live Betting Stats: ROI and Turnover Insights
Trademate currently provides live betting trades from over 40 renowned bookmakers, including Unibet, William Hill, Bwin, Ladbrokes, Bovada, and many others. This extensive selection ensures users have access to a wide range of live betting opportunities, catering to various preferences and strategies.
Since the introduction of in-play betting on the platform, Trademate has registered approximately 20,000 live trades. These trades have achieved an average flat ROI (ROI if each bet has the same stake) of 3%. While these results by themselves are already promising, it becomes even more appealing when considering the sheer volume of live trades available on the platform.
One of the key advantages of live betting is the rapid pace and high frequency at which new trade opportunities arise. The abundance of trades enables users to sustain a high turnover, even when increasing the minimum edge threshold, which can be adjusted in the preset settings. By raising your minimum edge, you can significantly improve your ROI while still maintaining substantial volumes. For example:
- With a minimum edge of 4%, the average flat ROI increases to 3.6%.
- With a minimum edge of 6% (a setting we personally use, particularly during periods with many live events), the flat ROI reaches 5.2%!
Best Bookmakers for Live Betting
Given the wide range of bookmakers available on Trademate, many users might feel unsure about which bookmaker is the best to start with. So, let’s take a closer look at the specific stats of some of the most reliable, widely used, and, of course, profitable bookmakers for in-play betting.
Bwin delivered a decent ROI of 4.91%, which indicates a strong balance between trade quality and volume. The edge of 6.91% confirms that Bwin consistently offers valuable trade opportunities, making it a reliable option for live betting with steady profitability.
Unibet shows a positive, albeit low, ROI of 1.32%. However, the edge of 6.65% highlights the significant value this bookmaker provides. Combined with the abundance of trading opportunities Unibet offers and given that, over the long term, ROI tends to converge towards the closing edge, Unibet has everything to be a highly profitable option.
William Hill delivered an outstanding ROI of 10.99%, showcasing exceptional profitability. While the edge of 5.72% is lower than the ROI, it is still remarkably strong and indicates that the bookmaker consistently offers valuable opportunities.
Ladbrokes demonstrates a strong ROI of 7.28%, highlighting a great combination of high profitability and trade volume. The edge of 7.01% further supports that this bookmaker offers consistently valuable opportunities, making it a top choice for both profitability and frequency.
Finally, DraftKings shows promising potential with a ROI of 3.29%, which reflects steady profitability. The edge of 5.78% highlights the strong value this bookmaker provides.
Unlock Live Value Betting Success
Live value betting has proven to be an incredibly effective strategy, offering exceptional ROI and closing edges across various bookmakers while maintaining a high frequency of trading opportunities.
With Trademate's innovative live betting feature, now is the perfect time to try it out for yourself and take advantage of the abundance of in-play trades to maximize your profitability and betting success!